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From Liza Figueroa Kravinsky: More hope than you realize
[From Greg: Here’s another guest blogger. I met Liza Kravinsky maybe a year ago, when she hired me as a consultant, to help her work out a strategy for launching the project she describes here. The...
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From Liza Kravinsky: Go-go symphony marketing (1)
It’s time for me to plan a marketing strategy for the go-go symphony, my composition that plays symphonic music over Washington DC’s unique go-go dance beat. I figure that blogging about my thought...
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from Liza Figuroa Kravinsky: Challenging an assumption
I am a composer in her fifties, so a New York Times article about how innovators get better with age piqued my interest. According to the article, The directors of the five top-grossing films of 2012...
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From Liza Figueroa Kravinsky: You scratch my back…
From time to time, Liza Figueroa Kravinsky has been guest-blogging here about how she’s developing her Go-Go Symphony, an ensemble that combines classical music with Go-Go, the iconic dance music of...
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From Liza Figueroa Kravinsky: Living up to the hype
[From Greg: Full disclosure. I got to know Liza when she hired me as a consultant. But we worked only on a very modest plan to launch her project, a plan that turned out not to be needed. Maybe I...
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